We are strongly committed to protecting your privacy. We value the trust that you place in us by providing to us your order data and we are committed to taking all reasonable precautions to protect your order data from misuse and keeping it secure by complying with all applicable data protection laws and regulations in Hong Kong, as amended from time to time. We regularly review this Privacy Policy and may revise it from time to time by updating this page. By continuing to use our services after any amendments being made to this Privacy Policy (if any), you are agreeing to the revised Privacy Policy. Please read on for more details on our policies and practices in relation to order data.



  1. Your consent

By using our services and website, you are consenting to our collecting, using and disclosing your order data in accordance with this Privacy Policy. When we collect your order data, we will provide you with a “order information collection statement” on or before the collection. If you do not agree to such collection, use and disclosure, please do not use our services or website or otherwise provide us with your order data.


We will only collect, use or disclose your order data where it is fair and lawful to do so. In most cases, we will ask for your consent explicitly; however, in some cases, we may infer consent from your actions and behaviour. You are not obliged to provide such consent, but without such consent, our services to you may be limited.



  1. Collection of your order data

We may collect your order data online through our ERP system and use of such order data will help us add more products and services of interest to you and also to ensure better user experience.


Provision of order data online


When you apply or place an order with us or receive various features or services that we offer online through our website or participate in other online or social media activities, we may collect order data such as your name, contact details and payment/credit card information, or any other order data you voluntarily provide to us, as the case maybe.


We will only collect order data which we believe to be necessary to fulfill the Purposes (defined hereinbelow). The provision of such order data is voluntary. However, we may not be able to fulfill the Purposes (defined hereinbelow) and provide services to you if such order data have not been provided. We may contact you to verify the accuracy of the order data provided by you and will not retain your order data longer than necessary to fulfill the Purposes (defined hereinbelow).



  1. Purpose of collection

We use the information we collect from all of our services to provide, maintain, protect and improve them, to develop new ones, and to better serve our users.


We use the order data collected from you for the following purposes (“Purposes”):


  1. assessing, verifying and administering your data (including processing your membership registration/application and allowing you to participate in our marketing, promotional and corporate activities);
  2. fulfilling your orders for products and services you may make with us (including maintaining your shopping cart on our website, order processing and payment clearing);
  3. handling and responding to your inquiries, suggestions or complaints;
  4. direct marketing (please refer to paragraph 6 below for more details);
  5. conducting analysis to help us better understand you and to improve our services and products; and
  6. any other purposes directly related to the above.



  1. Transfer of orderdata


We may disclose or transfer your order data to our related companies (including our holding companies and/or affiliated companies) or any third party service providers, whether within China, as necessary on a need-to-know basis to fulfill any of the Purposes. We may also disclose or transfer your order data to any other party when we believe such disclosure or transfer is mandatory for legal reasons or where it is necessary to protect our interests (as permitted by law).


We will not disclose or transfer your order data as stated above unless we have obtained your prior express consent. You may indicate your preference where appropriate or request us to change your preference (without any fees), at any time by contacting our Customer Service Representative in accordance with paragraph 12 hereinbelow. We will comply with all applicable data protection laws and regulations in China, as amended from time to time, to safeguard the order data we disclose or transfer.



  1. Retention of orderdata


We will retain your order data for as long as it is necessary to fulfill the Purposes for which the order data is to be used and erase any of your order data that we have stored as soon as reasonably practicable, subject to, or where otherwise required by law or permitted by law.



  1. Direct marketing


We intend to use your order data for marketing activities (“Marketing Activities”) from time to time, including

(i) marketing our products and services, activities, contests, promotional offers (benefits and privileges), special events and any other information which we think may be of relevance, or sending out free product samples; and

(ii) marketing products and services, activities, contests, promotional offers (benefits and privileges) and special events of our vendors, business partners or third party service providers; and

(iii) conducting researches and evaluation.


We will not use your order data for Marketing Activities unless we obtain your prior express consent. You may partially or entirely opt-out of receiving information in relation to Marketing Activities by indicating your preference where appropriate or request us to change your preference (without any fees), at any time by contacting our Customer Service Representative in accordance with paragraph 12 hereinbelow.



  1. Protection of Information

To protect your order data while you are using our website, we use sophisticated encryption technology and secured servers to keep your order data safe. All your ordering information is protected during transmission by using the Secure Sockets Layer, which encrypts the information that you input so that it cannot be read in transit. Other security measures include restricting access to order data to employees who have a need to use the data and who have been trained to handle such data properly and observe confidentiality. No unauthorized access will be allowed.



  1. Cookies

We use cookies to automatically collect information about you when you visit our website (such as the type of the internet browser and operating system you are using and the domain name of your internet service provider). Cookies are small pieces of information that your web browser stores on your computer when you visit a website. Our cookies identify your computer to us and allow us to orderize your shopping experience and recognize you when you return. Information collected from these cookies may be used for the Purposes set out in paragraph 3 hereinabove.

Most browsers automatically accept cookies. You may choose to disable cookies on your computer by changing your browser’s settings. If you disable cookies, you may not be able to use all features and services offered on our website.



  1. Websites of third parties

This Privacy Policy only applies to us and our website, but not to any other third parties (including any websites maintained by them). When you click on links and/or ad banners that take you to either third parties’ websites or websites of companies associated with us, you will be subject to the privacy policies of those parties. Whilst we support the protections of privacy on the internet, we do not accept responsibility for any actions taken by third parties outside our web domain.



  1. Rights of access and update of orderdata

You may check whether we hold any of your order data and, if so, you may also request access, verify, update or correct, or request a copy of your order data held by us by contacting our Customer Service Representative in accordance with paragraph 12 hereinbelow. We will verify your identity before handling your request and a reasonable fee may be charged for complying with such request. We endeavour to respond to you within a reasonable time.



  1. Changes to our Privacy Policy

We may change this Privacy Policy from time to time by posting the updated version of the Privacy Policy on our website. We encourage you to visit frequently to stay informed of our most updated version.



  1. Further Information

If you have any questions regarding this Privacy Policy, please contact our Customer Service Representatives via our Contact Us page.