With the rise of the “stay-at-home economy”, consumers around the world are pursuing a new quality of life, and small home appliances have ushered in a new outlet and become a rare golden opportunity for online ecommerce business. No one expected that a video on “how to use a dumpling machine” would quickly become popular on TikTok, and video bloggers on major domestic social platforms published their dumpling machine videos, it has became the best seller products on Tiktok which can be also good oppertunities for Shopify dropshipping.

On April 12 2024, TikTok blogger @suzaki65 posted a video on “How to use a dumpling machine”, which attracted a lot of attention from overseas netizens.

In the video, the blogger tried to use this machine to help make dumplings, but then he performed a series of “flower tricks” that made netizens laugh, making this slightly ghostly video quickly become popular on the platform.

Currently, the video has received more than 210 million views and 8.2 million likes. Nearly 70,000 TikTok users have left messages in the comment area, making crazy fun of the blogger’s shortcomings.

“I feel sorry for the dumpling machine…”, “On the correct way to use the dumpling machine”, “Why is it funny every time he throws the dumpling machine…”, “It’s so funny, I watched it on loop for a long time!”

The topic of “how to make dumplings” on TikTok has begun to become a TikTok trend, and what follows is a large-scale discussion among netizens on how to use the dumpling machine. Currently, there are 203.8 million posts on the platform with the tag #How to Use Dumpling Machine Correctly, and there are 112 million posts with the tag #Dumpling Machine Recipes.

Obviously, the charm of dumplings is no longer limited to Chinese people, but has also become the favorite of many overseas people.

There are thousands of keywords about dumplings on Google, forming a large blue ocean market. Many Chinese manufacturers have keenly grasped the pain points of demand and developed various types of convenient household dumpling machines that have gone abroad. Convenience and practicality are popular overseas.

Take TikTok’s automatic dumpling machine as an example. The same product on Temu has sold more than 10,000 orders and is in the top ten of the best-selling list. Sales of other styles of dumpling machines are also quite popular, with orders reaching thousands or even tens of thousands. It also can be the best seller for shopify dropshipping.


In fact, the popularity of household automatic dumpling machines is actually a microcosm of Chinese small household appliances overseas.

In recent years, with the rise of the “stay-at-home economy” and the drive of the “lazy economy”, small household appliances have the characteristics of small size, easy operation, good appearance, high cost performance, and can meet the needs of consumers in different application scenarios. The online market has suddenly emerged and is favored overseas, ushering in a wave of rapid growth.

The most typical one is that there is a special topic on TikTok called #chinesehomegadgets. This label has accumulated more than 78.2 million posts. The video content introduces some Chinese furniture and electrical products worth buying. If you are ecommerce sellers or dropshippers you can subscribe the channel, it can be a very good way for product selection.

The dumpling maker price on 1688 is from 2 to 3 usd only, it has enough profit margin for dropshipping.

Among the tiktok topics, there are various popular Chinese small household appliances:

An electric salt and pepper grinder that looks “ordinary”, but it is small in size, does not take up space, and is easy to use. It has won unanimous praise from overseas netizens. The video has easily received more than 5 million views, and the comment area They are all overseas netizens who have left messages asking for purchases; another vacuum cleaner with strong adsorption effect is aimed at the pain point of household pet hair loss and difficulty in cleaning. It has been viewed up to 21.5 million times and has also brought an explosion of order conversions to the merchant.

These small household appliances, which serve more refined user demand scenarios and have “providing quality of life” and “liberating hands” as their main selling points, quickly emerged on TikTok due to their “small but beautiful” characteristics and became a traditional home appliance category.

In 2023, as the wave of globalization accelerates, Chinese small household appliance companies will use their unique advantages to compete in overseas markets.

If home appliances such as air conditioners, refrigerators, and washing machines are just necessities, then small home appliances that are designed to improve the quality of life are non-necessities for improvement consumption, and their demand is also rising steadily.

According to relevant data, the export volume of small household appliances in 2023 increased by 12% compared with the same period last year. The European market accounted for 28.82% of the total export volume, the Asian market accounted for 30.13%, and the North American market accounted for 31.18%. Among them, the export value of cleaning appliances represented by small kitchen appliances such as coffee machines and electric ovens, as well as vacuum cleaners and sweeping robots, increased significantly year-on-year.

Currently, the smart small appliances category that is selling well overseas covers multiple sub-categories. Focusing on the categories, they can be divided into living appliances and kitchen appliances. Most of the household appliances are smart products that can improve life efficiency, such as sweepers, vacuum cleaners, etc.; kitchen appliances include juicers, rice cookers and air fryers.

On the Amazon US site and eBay platform, small kitchen appliances such as coffee machines, blenders, egg steamers, and air fryers are small household appliances that continue to sell well, in the home cleaning category, vacuum cleaners, air purifiers, humidifiers, sweepers, etc. have also been selling well for a long time. Dominate the category leader and have considerable sales volume.

Most Americans have the habit of cooking at home, so air fryers, toasters, blenders, coffee machines, etc. have become the kitchen appliances that local consumers pay most attention to; while Europeans, in addition to kitchen supplies, some personal care products Small household appliances such as hair dryers and electric toothbrushes also receive a lot of attention.

However, compared with the European and American markets, small household appliances have a higher penetration rate in Southeast Asia.

According to Statista’s forecast, in Southeast Asia, the home appliance market is showing strong development potential. In 2024, the region’s home appliance market revenue will reach 50.33 billion U.S. dollars, of which the large home appliance market revenue is 33.45 billion U.S. dollars, and the small home appliance market revenue is expected to reach 16.88 billion U.S. dollars. One hundred million U.S. dollars. In 2023, the small household appliance market revenue reached 113.4 billion yuan.

Affected by the season and climate, Southeast Asian consumers love practical, convenient and compact small appliances such as air circulation fans, desktop folding fans, hanging neck fans, portable USB fans, ice machines, sparkling water machines, and mini ice crushers. It can almost be regarded as a cross-border evergreen hot product.

Statista data also shows that the global small home appliance market will reach US$243 billion in 2023, and as the market continues to expand, it will reach US$305 billion by 2028.

Behind these data, it provides unprecedented opportunities for small home appliance brands to go overseas.

Especially in the past two years, domestic cross-border e-commerce platforms such as Temu, TikTok Shop, SHEIN, and AliExpress have taken over Amazon. Excessive logistics and marketing costs are no longer the biggest obstacle to the overseas expansion of small home appliances, causing Chinese small home appliance brands to expand overseas. The market is booming in all directions, reshaping the living habits of overseas consumers.

Biyi Electric, known as the “first air fryer”, has products that sell well in Europe, North America and even the Asia-Pacific region; Ecovacs’ sweeping robots and floor scrubbers are rapidly rising in the U.S. market; Bear Electric’s yogurt machines and egg cookers , electric lunch boxes and other niche electrical products are also growing rapidly in the European and American markets; Chenbei Technology’s air humidifiers and air purifiers rank first in the US market, occupying more than one-fifth of the market share.

Relying on product competitiveness and mature domestic account operation experience, domestic home appliance brands are fully capable of building a complete account matrix and content live broadcast system overseas, and can choose merchant self-operation to build brand awareness and ensure profit margins.

Chinese small home appliance brand Simplus was founded only two years ago. It has quickly stood out in the Southeast Asian market through live broadcasts and matrix marketing with home-related KOLs and KOCs. It has added more than 3 million new users annually and has appeared on TikTok live broadcasts many times. Top 1 in sales among home appliance categories.

In addition to TikTok’s unique content e-commerce model showing its strong ability to bring goods, the fully managed operation model gradually followed by TikTok Shop also allows more and more Chinese brand manufacturers to obtain maximum benefits at the minimum cost.

After Suki, the second-generation post-2000s factory, devoted itself to TikTok Shop’s fully managed model, it only took 4 months to use the platform’s fully managed platform to successfully sell an air fryer product with the support of traffic from operations, live broadcasts, and short video content. , store sales continued to grow, and now it has grown into the leading seller in the small home appliance category of TikTok Shop, becoming the first wave of merchants to benefit from the full custody dividend of TikTok Shop’s cross-border e-commerce.

At present, small home appliance brands are no longer limited to “borrowing ships to go overseas”. How to build overseas independent brands and realize “building ships to go overseas” has become the most important way for overseas brands to explore. Therefore, embracing the new channel of TikTok content e-commerce has also become a new channel for small home appliances. An inevitable choice for home appliances going overseas.

With the rapid rise of TikTok, it has become the world’s largest hot-selling machine, which has more positive significance for home appliance brands sales online. If you are dropship small home appliance from China, tiktok topics is absolutely one of the best way to help you select the best seller products for dropshipping, ShipAnt provide all in one dropshipping order fulfillment service to help you dropshipping from China to worldwide countries.